MingJian Child Restraints Save Kids Lives campaign attracts Global Attention at UN Road Safety Conference

Right to Left: James Feldkamp (MingJian CEO), Michelle Yeoh (Global Ambassador for Road Safety and movie actress), Saul Billingsley (FIA Foundation Director General)

In recognition of our ongoing efforts to reduce child traffic injuries and deaths in China through the Child Restraints Save Kids Lives campaign, MingJian CEO, James Feldkamp, was invited to attend the 2nd Global High Level Conference on Road Safety organized by the United Nations World Health Organization. Together with Guido Andrienssens (ICRT CEO) and Ronald Vroman (ICRT Child Restraints and Automotive Expert), James represented ICRT member organizations at the conference.

Ronald Vroman (ICRT Child Restraints and Automotive Expert) speaks on child restraint safety.

On 18-19 November 2015, for only the second time in history, ministers of transport, health and interior and their representatives convened in Brasilia, Brazil to address the global road safety crisis.

During the discussions, participants stressed that joint actions of governments, organizations and representatives of civil society will be necessary to achieve the ambitious goal of reducing in half the number of traffic victims. The United Nations (UN) predicts a 30% increase in fatal accidents caused by vehicles by 2030, in case no action is taken. Every year, traffic accidents kill around 1.25 million people and injure around 50 million.

“No Zero Star Cars” Global NCAP and Latin NCAP campaign for safe cars.

Data from the WHO also show that among the partner countries of preventive measures in traffic, 79 reduced number of deaths, while 68 had an increase. The largest contingent of victims is formed by children and young people up to 29 years-old, along with pedestrians and cyclists.

Child Restraint Installation Demo by Fundacion Gonzalo Rodriguez

For the experts present at the event, the government action makes a difference in the reduction of the risks of death and injuries in traffic. Hence the emphasis of the WHO in calling the countries to create legislations, law enforcement, and strengthening traffic safety management. Currently, only 7% of the world population (28 countries) is protected by appropriate traffic laws, which provide for mandatory use of helmets, seat belts and protective devices for children in vehicles, prohibition of driving under the influence of alcohol, speed control and laws forbidding the use of mobile phones while driving, including sending text messages.

The Conference adopted the “Brasilia Declaration on Road Safety”, which will guide action through the end of the UN’s Decade of Action for Road Safety 2011-2020 and beyond.